Have you ever entered a business relationship with someone you knew you were not supposed to? Throughout the history of Israel the people were called to come out of an old way of life. Egypt represented that old, when things got tough, they reverted to what was comfortable. They always knew they could take a trip to Egypt and find what they lacked. Perhaps this was their reasoning: "If we can’t get it accomplished under the new way, why not go back to the way we used to do it. At least we know we can get it there."
When God calls you and me into a walk of faith, we can expect to be tested in this walk. If we enter into alliances that God has not ordained, it will only bring heartache. Such was the case for Israel. "But Pharaoh’s protection will be to your shame, Egypt’s shade will bring you disgrace."
Beware what you perceive as an alliance that may advance your business. It may actually bring you great distress if God has not directed you to align it. Ask yourself what the motive is behind this possible alliance. Make sure that it is not based on fear or a quick fix. Get confirmation that God is leading you to make such an alliance. Then, you will not end up in the way of Israel, experiencing shame and disgrace.